

Hi, I鈥檓 Luke Brannon, Owner and President of Grand Welcome Panama City Beach. After 15 successful years in the television and technology industries, I decided to leverage my business leadership experience and turn my passion for travel, hospitality, systems, and technology into a full-time venture.
As a Southern boy, the Gulf Coast was a frequent vacation destination for me and my family, and we created so many great memories here over the years. My wife, Laura, and I continued this tradition while dating, and I popped the question right here on the sands of the Emerald Coast.
We now call this area home, and I get to spend my days helping property owners maximize the potential of their vacation and investment homes.
Laura supports our community as a teacher and lends her eye for detail to creating a high-end guest experience.
We love the simple pleasures like walking the beautiful coastline, taking in the sun, or swimming in the crystal clear emerald water. If you don鈥檛 find us at the beach, we are probably eating one of our favorite PCB meals like the classic Grouper Picatta at The Grand Marlin or a bit more laid back with a super-fresh grouper sandwich at Schooners.
Hi, I鈥檓 Juston Clarkston. I鈥檓 an entrepreneurial minded business development and client success leader with more than 15 years in the vacation rental industry and over 30 years in sales. I鈥檝e built my career by focusing on being a trusted resource, building long-term win-win partnerships, always striving for clear communication and results that move the needle.
I believe the best outcomes come from collaboration, integrity, and a genuine understanding of each client鈥檚 business and personal objectives. My approach is rooted in becoming a respected advisor鈥攏ot just a service provider.
Outside of work, I鈥檓 a husband and proud father of four energetic boys, including twins. When we鈥檙e not traveling, you鈥檒l find us involved in team sports, outdoor adventures, coaching, and volunteering in our community. 聽We like to go big but we also love to relax, grill at home and challenge one another to some cornhole or a game of golf.
Hi, I'm Naomi Little. I was born at Tyndall Air Force Base and returned to my roots in Panama City Beach eight years ago. My academic journey took me to Troy University, where I studied Marketing and Global Business. Over the years, I've immersed myself in the vacation rental management industry, developing a profound love for hospitality.
I have a passion for curating memorable vacations that will keep your guests returning year after year to their home away from home. My goal is to take care of everything for you, so that you can spend time doing what is important to you.
In my free time, I enjoy exploring local parks, springs, and museums or indulging in relaxing boat rides.
Hello, I am Caroline Coleman. I鈥檓 a Panama City native and a Recreation and Tourism Management Graduate from Florida State - Go Noles!
I鈥檓 excited to join the Grand Welcome Panama City Beach team and make sure you have the best beach week ever.
When I鈥檓 not running between properties working, I enjoy reading, eating tacos, and traveling with my friends.
I love the food! My favorite places to eat in Panama City Beach are Finns, Grand Marlin, and Christo鈥檚.
We treat you like family, always going the extra mile to maximize your rental revenue, providing your guests with personalized service and maintaining your property as if it's our own.
The house was amazing and Panama City Beach is beautiful. Steve answered all of our questions and went above and beyond to make our stay special. We plan on staying here again!
We had an amazing stay!聽Very spacious and easy access to Panama City Beach. Everything was clean, comfortable and inviting. Steve was super helpful and quick to respond. Our only regret was not staying longer.
Our party of 12 had an amazing time in Panama City Beach. Steve was so accommodating and helpful. He really made our stay relaxing and enjoyable.
It was a great experience and we're looking forward to coming back.
Our first visit to Panama City Beach was everything we hoped it would be. The home was clean and beautiful, the beaches were stunning and our host Steve was so friendly and welcoming. We'll be counting down the days to our next visit!
The typical fee for short term rental property management in Panama City Beach can range from 10-25% depending on partial or full-service management. As an example, larger national chains usually offer partial management at a reduced fee, which requires more effort on your part coordinating with cleaning crews, restocking supplies, changing linens, maintenance, etc. We are a local, full-service management company that takes care of EVERYTHING for you. We're happy to work with you and customize a management solution that aligns with your goals.
Yes, however, there are a couple rules to be aware of. If you're planning to host guests for less than 181 nights in Panama City Beach, the city requires you to register your short-term rental. You then need to apply for a short-term rental license and have a business tax receipt (BTR). Lastly, you need to add your license number to your listing or Airbnb, Vrbo or any of the top booking sites. To take the headache out of managing your own vacation rental, you can partner with us and we will take care of everything for you.
In October 2022, Panama City commissioners approved an ordinance to lump short term rentals into the city's existing 1%聽business tax. However, there are other local and state taxes to be aware of. To simplify things, we can remit monthly tourism taxes on your behalf and issue you a 1099 at the end of the year. If you have any tax questions related to short term rentals in Panama City Beach, feel free to contact us. We'd be happy to help!